A blog can be small or large, but every blogger wants it to perform well. A successful blog needs lots of traffic. To perform even better, it also needs engagement (like comments).
Creating blog content is essential, but it is not enough. You need to put in the effort to make your posts work and bring in business for your company.
If you want to promote your website and generate traffic, engagement, or leads, you have the option of choosing from a variety of different blog post options. You need to promote it across different digital channels like social media if you want it to get the attention of online readers. Your chances are slim-to-none if no one knows that the article exists!
Types of Blog Posts That Will Drive More Traffic
This article offers great advice on the best types of posts to get your traffic and engagement up.
Problem-Solving Blog Posts
Problem-solving blog posts are the most popular content type for bloggers. It works by solving visitor queries and giving them helpful tips in the process. It has a long-term impact because there’s a huge impact on your traffic when you have high-quality tutorials available.
One of the best ways to get more readers is to provide informative blog content. These articles can instantly convert readers into customers, especially if you are highlighting something you offer. Not everyone will use your products or services, but it is a good chance they follow them. When writing tutorials and how-to, it is important to be as visual as possible. For more complex topics, you can use video instead. You can share your visual content on content, YouTube, and other social media sites for instant exposure.
Top Lists
This is a good strategy for when you start a new blog. People have interested in the content more than the source. In this case, you mention multiple authoritative resources to link your site. Many people do not agree with other people’s opinions and rankings. They feel that those lists are ineffective because they cannot come to any conclusion. The problem is that there are many websites or people to rank properly. It becomes difficult to organize them into an order. A top list will only have single individual opinions, who can decide the best order.
Top-listed content considers expert round-ups. Expert roundups are great for link-building and increased exposure. Expert roundups are a popular way to get the opinion of different experts on the same topic. From a content marketing perspective, it is one of the most successful types of blog posts for generating traffic.
Visuall Blog Post (Infographics)
As a category of a blog post, visuals are incredibly popular these days. People find it easy to catch on to the content and information presented visually in a short period. It is something that people love to come from all walks of life. They don’t fully understand what it is altogether.
Marketers say infographics receive the highest engagement, even beating video. Plus, images related to the content get 94% of views, making it crucial for you to nail the images.
Breaking News or Industry Updates
The current information can be news, trend, or any conspiracy. People like to be informed about what is going on in the world, according to their interests. Writing articles with factual sources and detailed facts could lead potential clients to become email list subscribers or customers.
Nearly 60% of those aged 55 or older would like to see more news-related written content in the future. Current News-based blog posts are an effective way to make people notice your business. They are important and relatable, so they tend to get shared more among people. It can be a masterpiece to make your blog viral and bring in visitors to your site.
Case Studies
Case studies can be as simple as showing the positive outcome of a customer using your product. They can range from short and simple posts to data-rich scientific projects.
It is important to provide as much detail as possible in order to back up your claim. The more information you provide, the clearer it will be for visitors. It is reinforcing your brand as a reputable authority on the topic.
